HomeEnd MarketsBeveragesLavigne brand partnership is anything but ordinary

Lavigne brand partnership is anything but ordinary

Canadian music star Avril Lavigne is partnering with ready-to-drink (RTD) cocktail brand BeatBox to promote a special edition package that will be sold at retail outlets across the US and Mexico. Lavigne’s 11.1 per cent ABV Pink Lemonade is sold in a carton manufactured by Tetra Pak with a PE lid. BeatBox compliance and sustainability…

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