HomeHow Carrefour's latest shrinkflation decision exposes the need for brand accountability

How Carrefour’s latest shrinkflation decision exposes the need for brand accountability

By Charles Haverfield, chief executive of US Packaging & Wrapping French grocery store chain, Carrefour, one of the largest grocery retailers in Europe, has recently made headlines, again, after it publicly announced it would be pulling PepsiCo products from its shelves citing ‘unacceptable price increases’ and issues with shrinkflation. For example, Carrefour said a bottle of sugar-free peach-flavoured Lipton iced tea,…

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