HomeFillingHeineken joins the pear cider market with Strongbow

Heineken joins the pear cider market with Strongbow

The UK’s leading cider brand Strongbow is being revitalised by brand owner Heineken with the launch of Strongbow Pear backed by a £10 million (US$16m) marketing campaign.   Sold in cans and bottles with a new brand design, the 4.8% ABV drink joins Stella Artois Cidre Pear and rival premium cider producers Magners and Kopparberg…

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