Heineken joins the pear cider market with Strongbow

The UK’s leading cider brand Strongbow is being revitalised by brand owner Heineken with the launch of Strongbow Pear backed by a £10 million (US$16m) marketing campaign.   Sold in cans and bottles with a new brand design, the 4.8% ABV drink joins Stella Artois Cidre Pear and rival premium cider producers Magners and Kopparberg…