As packaging companies face increasing regulatory demands and the need for greater efficiency, digitalisation and improved access to product data are becoming increasingly important across the value chain.
In an exclusive video interview with Eco-plastics in Packaging at Interpack in Düsseldorf, SeriSoft marketing and sales manager Alina Rauschning discusses the growing demand for serialisation and track and trace solutions beyond the pharmaceutical sector, with industries such as food and beverage exploring how digital systems can improve transparency and efficiency.
Rauschning also highlights how packaging data can support sustainability goals by helping companies reduce waste, improve logistics and prepare for requirements such as digital product passports. She shares her thoughts on the future of connected packaging and how digital identifiers could make packaging a valuable source of information.
Watch the full interview with Rauschning to hear more about SeriSoft’s approach to traceability, circular economy solutions and the role of digitalisation in the future of packaging.
