HomeSustainabilitycircular economyConverter calls for tough decisions to satisfy ‘enlightened’ consumers

Converter calls for tough decisions to satisfy ‘enlightened’ consumers

A stronger route towards a circular economy could be key to winning back vital sales, claims UK-based flexible packaging converter Eco Flexibles, which is strategising for the post-Covid packaging market. Company director Matt Francklow commented: “As we return to some sort of normality, how effectively brands can market to environmentally enlightened consumers will be key….

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