Swedish converter Ecolean is reporting strong demand for its lightweight flexible packaging from customers in Thailand, as a recent survey by Euromonitor claims that Thai consumers are paying more attention to choosing the right type of products for their busy lifestyle but also for the environment.
The survey found that 45 per cent of respondents in Thailand try to use sustainable packaging and 69 per cent try to reduce the use of plastics.
“The Ecolean packages use less plastics and take up less space than any other plastics packaging we know,” said Pruitti Kerdchoochuen, founder of Dairy Home Social Enterprise, which launched with Ecolean in 2020, a year after Ecolean arrived on the domestic Thai market. The company uses the one-litre Ecolean Air package for chilled distribution with the SnapQuick reclosing device.
Products offered by Dairy Home in Ecolean packages are now to be found in retail chains and through e-commerce nationwide, include Whole milk, Low fat milk, Grass fed milk and Bedtime milk. The switch from an HDPE plastics bottle to the Ecolean format allowed Dairy Home to save up to 35 per cent of plastics per package as well as using less waste and less resources, said the brand.
Meanwhile, Toiyibun Food, in collaboration with the retail chain 7-Eleven CVS, developed a series of dairy products and dairy alternatives in portion-sized (200ml and 250ml) Ecolean packages for chilled distribution. The launch of soy drink and regular milk product in 7-Eleven was realised in February of 2022.
“We are proud to be one of the first manufacturers to bring the latest innovative packaging news to the Thai society, with less packaging weight, less material and less carbon dioxide that bring minimal environmental impact to our world,” explained Somchai Kulkirirattana, managing director and founder of Toiyibun Foods, after launching with Ecolean in 2021.
Additional launches from Toiyibun Food and 7-Eleven arrived on retail shelves during June 2022.
