Digital transformation is increasingly reshaping how packaging operations are designed and run, with software and data playing a central role.
In an exclusive interview with Eco-plastics in Packaging at Interpack in Düsseldorf, Ashkan Ashouriha, senior global enterprise solution architect at Rockwell Automation, discusses the move towards software-defined automation and CI/CD-driven production systems.
He highlights the growing impact of regulation, including cybersecurity requirements and digital product passports, which are increasing the need for stronger traceability and data governance.
The conversation also covers digital twins for virtual commissioning and line optimisation, integration of new and legacy systems, and the importance of data quality for effective AI.
Watch the full interview to hear his insights on automation, AI and smart factories.


