HomeProcessesPrintingIncentives and insights as water brand adopts QR codes

Incentives and insights as water brand adopts QR codes

One Water bottles will feature printed QR codes aimed at incentivising recycling and providing insight into the lifecycle of the brand’s packaging after the UK firm partnered with recycling tech firm Polytag. The collaboration, which follows Polytag’s partnerships with Ocado, Co-op and Aldi, will provide One Water with a marketing tool and the means to trace its bottles…

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