Sustainability is now firmly embedded in plastics and packaging development, with growing pressure to deliver materials that balance performance, cost and circularity.
In an exclusive interview with Eco-plastics in Packaging at Chinaplas in Shanghai, Julien Couet, global marketing director for compounds and special polyurethane additives at Evonik, discusses how rising demand for more sustainable plastics is reshaping innovation priorities and reinforcing the importance of performance in new material design.
He also reflects on the challenges of scaling circular plastics, particularly around more complex recycled feedstocks and multilayer structures, as well as the role of collaboration across the value chain.
Looking ahead, he highlights digitalisation, including traceability tools and digital product passports, as a key enabler for improving circular systems.
Watch the full interview to hear his insights on sustainability, innovation and the future of plastics materials.
