HomeEnd MarketsBeveragesCoffee consumers crave convenient packaging

Coffee consumers crave convenient packaging

Nearly 60 per cent of European coffee consumers prioritise convenient packaging in purchase decisions, claims a research study by Amcor. Amcor’s study, conducted among 1,655 grocery shoppers in the UK, Germany, France, Spain, and Italy, explores the key role of packaging in consumer coffee choices. Approximately 70 per cent of respondents consider brand trust to…

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